Bestselling marketing books

A  list of the bestselling marketing books on Amazon.com:

1. Zero to One Million, by Ryan Allis.  This brand new book has come out of nowhere to grab the #1 spot.

2. The Tipping Point, by Malcolm Gladwell.  First published in 2002, it continues to sell well.  Don't be the last to read it.

3. Influence: The Psychology of Persuasion, by Robert Cialdini.  Has not received the media attention that Tipping Point has, but is probably more influential among marketers.

4. Blue Ocean Strategy, by W. Chan Kim & Renée Mauborgne.  An inspiring look at the possibility of creating new market segments by looking at things with a fresh eye.

5. The New Rules of Marketing and PR, by David Meerman Scott.  He-of-the-three-names has written an excellent primer on how to use social media to reach your audience.