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Brand Autopsy's top marketing book

Mega-popular marketing blog Brand Autopsy has given Made to Stick its award for Top Marketing Book of last year.  Here is what they have to say about Dan and Chip Heath's breakthrough book:

Made to Stick makes actionable the chapter on “Stickiness” from Malcolm Gladwell’s The Tipping Point. The Heath Brothers have dissected the traits for what makes ideas stick and explain it so that we can shape our messages for maximum stickiness. According to the Heath Brothers, Simple Unexpected Concrete Credentialed Emotional Stories stand a better chance of sticking with people than do ideas presented in some willy-nilly, off-the-cuff way. Brilliant book. Get it. Read it. Do it.

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