Blue Ocean Strategy summary

Do you need a quick refresher on the key points in Blue Ocean Strategy?  This eight page summary from the authors' website provides a good overview of the book's key messages.

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The dynamic duo: Kim & Mauborgne

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Interview with Blue Ocean Strategy authors

In their bestselling book, Blue Ocean Strategy, authors W. Chan Kim and Renée Mauborgne argue that any company, in any industry, can create a blue ocean of uncontested market space.  This interview on the Management Consulting News website provides insight into Kim and Mauborne's thinking on the advantages of using segmentation as a competitive weapon.

Any customers out there?

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