Niche segments: Look who's talking

Segmentation has been around since—well—there were markets to segment.  But usually we talked about big segments.  You know, “baby boomers” and “home buyers” and things like that.  Then along comes Chris Anderson and The Long Tail and suddenly big segments are so yesterday.  But Anderson is not the only one making this point.

Clayton Christensen makes the same point in The Innovator's Dilemma.. And careful readers of Geoffrey Moore are eager to point out Crossing the Chasm is all about the importance of niche segments.