Audio interview with author James Surowieki

In this audio interview from IT Conversations, super-smart-author James Surowiecki discusses the collective intelligence of groups.  Building upon the thinking in his excellent book, The Wisdom of Crowds, Surowiecki provides insight into both the benefits and the risks of group decision-making.  Marketers seeking to understand why segments of customers think and act alike will find Surowiecki's work indispensable.